Over the years, video stream piracy of expensive premium content has spread around the world. Video content piracy evolves with the times and takes advantage of the anonymity provided by the internet to draw in new viewers.
Media companies, OTT platforms, and sports broadcasters suffer enormous losses as a result.
With the rise of OTT content consumption, major Hollywood studios and other content owners have felt the need to protect their content from piracy attacks.
In response, the media distribution industry has developed new security measures. Almost all OTT services now distribute DRM protected content to verify the identity of legitimate users.
However, pirates are able to get around this system from time to time through the use of their own technological advancements.
There has been a dramatic rise in social media in recent years that has not gone unnoticed by the pirate community.
To every hacker, Facebook, Twitter, Instagram, and the like are just another way to disseminate information and web links….
On their own websites, they host decoded video assets, which they encode with their own algorithms, either for downloading or streaming, which mimic popular OTT platforms. Torrenting is also common.
It’s not uncommon for pirates to employ elaborate social media strategies during live sporting events, such as the World Cup or the Olympics, and entertainment events, such as the Oscars.
During these events, they use social media to post links to pirate websites and encourage visitors to visit them.
In light of the increasing importance of video streaming revenue and the inability of DRM technology to fully protect copyright ownership, media companies should rely on video watermarking technology.
A technique known as forensic watermarking involves embedding undetectable data into video frames to reveal information such as who owns a piece of media, who is accessing it, and where it came from.
The most important feature of this technology is that each watermark is unique to each user. In addition, because of its robustness, it is not susceptible to re-encoding.
These companies keep a database of watermarks embedded in each video file. Using social media to promote pirated content, a vendor can access these links and extract the watermarking information from video content hosted on pirate websites.
In this way, the content owner has a legal tool to prevent further leakage or even demand damages from users who have leaked their video asset to the piracy ecosystem.
The use of a trusted security vendor allows content creators to embed virtually undetectable forensic watermarks into video frames, which are both difficult to attack and resistant to re-encoding processes. User devices are protected from pirated content thanks to an advanced watermark. It is possible for a content owner to use the vendor’s watermark database to identify the device from which an illegal piece of content was leaked so that it can take appropriate action against the offender.
Hollywood studios expect OTT platforms to implement not only multi-DRM measures, but also a powerful forensic-watermarking option, enabling their anti-piracy teams to quickly discover how and from which users their premium content is pirated. Service providers that offer both services can be found in SaaS providers that also maintain a database of watermarks.
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